The Pac-12 launched a campaign promoting the candid conversation they want to have with us about dropping DirecTV. They’ve produced a thirty-second clip per school candidly encouraging these highly targeted audiences to “drop DirecTV if you want to see these [insert mascot here].”

And I like this.

Candid conversations are the way of the future. They’re how things get done. It’s today’s marketing and it is the way we consumers want our information delivered. We simply have too much access to too many truths to be burdened with marketing fluff. I laud the marketers and sellers of the world to come at me with more of that truth. Is anyone really falling for the $X.99 deal anymore?

The Pac-12 wants me to drop the satellite provider that isn’t going to give me my team’s games? Ask me to do it. They have and I will. Well…if I ever had DirecTV. I find the idea of owning a satellite dish intimidatingly cumbersome and perhaps a dated technology. Call me old fashioned, I don’t want to be married to a sauce pan.

So if you want to read a true “switch story,” here’s one.

And if you yourself want to switch, the Pac will make that easy for you, too. Do it here. And this is my favorite part of the campaign. The cable networks – and service providers in general – often provide a miserable customer service experience and so for the Pac-12 to roll out the red carpet for dish dropping is brilliant. They won’t help you? We will.

As for the videos, they’re alright. As stated I appreciate their candid nature but I too appreciate nature and see SBN’s point: the nature channel ain’t that bad. Particularly as we sit here in the dog days of summer. Do I watch two sub-.500 baseball teams grind through the remainder of a game attended by 6k people or watch North America? Another Johnny Manziel report? Steroids?

The fact of the matter is I’ve been watching House of Cards and Orange is the New Black, but that’s neither here nor there.

The Pac-12 and I have spoken candidly. What are you going to do?