THREE FOR BART: Managing ESPN, Managing Finances, RTC Podcast

  1. ESPN Tightens Its Belt as Pressure on it Mounts – From a media perspective there is so much to consider when reading this article. First of all, I initially couldn’t read it. I was blocked after a paragraph or two and asked to sign in or sign up. Other avenues allowed me to read in its entirety but I’d like to put it out there: Does anyone pay for online content? I pay for hoop-math and KenPom but not for the letters so much as the numbers. The second thing to note here is the changing means of media consumption. We’ve long known that live TV (SPORTS!) has been keeping cable subscriptions alive and lucrative, but we’re beginning to see the true pull of streaming media. Fascinating. Particularly the part that notes that ESPN can be undercut by its current distributors if they try to go to a direct-to-consumer model.
  2. Before Student-Athletes Earn a Penny, a Course in How to Manage Millions – What are the prerequisites for entry into this class? If I’m not mistaken, most of these guys are “going pro in something other than sports,” which ultimately means money management shouldn’t be any less important. Which kind of gives raise to a greater issue for me: higher education. Do you explicitly use anything you learned in college? I was a human biology major. I work in healthcare marketing and haven’t drawn the organic connectivity of a molecule since 2005. But I’ve had to figure out a budget (not of millions). Similar coursework would be great for the lay student. Alas, for those who are gifted enough to make millions playing sports, and considering the rate at which pro athletes are going broke, this is probably a good move.
  3. The RTC Podcast: Offseason Storylines (and Welcome Back) Edition – Linking here to the RTC podcast hosted by Randy and Shane Connolly. Always good insights here and I imagine the more listeners they have the more likely they are to regularly produce this thorough pod. NOTE: Some pretty serious ASU basketball talk in this national preview.

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