With the NBA draft on Thursday, and a smattering of Pac alumni (well sort of alumni, they’re seemingly all early entries presumably taking ongoing coursework to ensure no APR hits), I thought it’d be worth posting a wordy piece I’d researched and wrote a year ago.
Per data collected by the Emory Sports Marketing group, amongst Pac-12 schools, Washington and USC were the most efficient at fulfilling living room promises of NBA paydays. Hoop dreams, as it were, are best suited for downtown Los Angeles and Seattle. Who knew?

I mean, look at it…
I certainly didn’t, though I’ve long been aware of the conference’s ability to produce NBA talent. Since 1980, the Pac-12 has produced the second most draftees amongst the Big 6 conferences (Big-12 is not listed on that link as they really only began their existence in 1996-97. Since their inception, however, they’ve produced just 4.6 draft picks per season as compared to 6.4 or greater in each of the other five. Thus, it’s safe to assume they wouldn’t have flirted with second place. Just not enough Jayhawks and Longhorns.
From such bulk data we can make broad, surface conclusions that the Pac-12 has indeed produced talent. That’s clearly a lot of NBA players and tells us something about the quality of players the conference recruits, develops, and gets placed into NBA jobs. I suppose that’s what college is all about – job placement – right?
Of course the number itself doesn’t really say much. Wouldn’t it make sense for the late-Big East with its umpteen constituents to have produced the most NBA players by the simple fact that they have more players? That would seem to make the most sense but it’s not the case as they’ve produced the fifth most draftees (a reason I think the BE was overrated on the whole as a basketball conference but that’s a totally different conversation).
And so we’re presented with Emory’s study; a snapshot into how well a school (we begin to diverge from specific conferences) operates as a job placement service. They used the Rivals recruiting rankings beginning with the 2002 class and attributed weights to a given star rating observe efficiencies. The algorithm:
(# of NBA Picks) /(Weighted Recruiting Talent**)
**Weighted Recruiting Talent = Sum of draft probability
5-star = 0.51, 4-star = 0.13, 3-star=0.03, 2-star=0.008, unranked=0.004
Plug and chug to find that Washington and USC have done the best job (aka most efficient job) at transforming high school talent into NBA draft picks. While Arizona and UCLA have produced 40% of the conference’s draft picks since 1980, they evidently haven’t been as efficient at it (at least since 2002).
There are, of course, some innate issues to this study which they directly address. They essentially make no bones about the fact that the summarized data limits our ability to “draw deeper thoughts.” From a data standpoint we’re dealing with just a very small sample size. Having examined recruiting classes since 2002, we’re really only exposed to 7 classes that have completed their four years and become draft eligible; or at least had their hand forced into eligibility after receiving the maximum four years of instruction and coaching. The 2010 class and beyond could still be selected in June of ‘14 (though good luck cracking that draft class) and have an effect on these efficiencies.
Additionally, one could argue that Arizona and UCLA – two schools with renowned recruiting prowess – are at a statistical disadvantage considering their success at recruiting higher rated recruits. What’s more, their historical success can often skew recruiting rankings. A fringe three-star with a UCLA offer can suddenly find himself a four-star recruit with three-star talent and thus a lower probability (0.03 Weighted Recruiting Talent) of ever being drafted. While it is the responsibility of those respective coaching staffs to improve players, it is not their role to assign recruiting rankings. They’re just supposed to win with the players who signed “yes.” Nevertheless, it was Washington and USC who turned out the most efficient.
How?
Statistically speaking, I’ll struggle to find the answer. As the Emor-ites stated, this is summarized data that won’t quite allow us to dive deeper. Recruiting rankings are no exact science, but they also don’t often lead us wildly astray. No doubt the success of three-stars Derrick Williams and Russell Westbrook hold significant weight in this efficiency rating; but so too might the disappointing careers (otherwise read: undrafted) of former five-stars Mustafa Shakur, JP Prince, Jawann McClellan, and Josiah Turner. And it’s also worth noting the number of efficiency draining four-stars from the conference’s power schools who have gone undrafted: UCLA has seen nine four-star prospects go undrafted since 2002 while Arizona has four such draftless wonders (and five undrafted five-stars).

His predecessor called a lot of Wildcats
As the “bluebloods” have managed to allure more highly rated talent (or seen the inflation of their recruits’ star rating) they’ve also managed to have 21 kids drafted since 2002 (18 per the study which does not include the 2013 draft). And I recognize that Washington has had more draft picks over this time period than Arizona but within the overall context of NBA products, Arizona’s had the most draft picks (OK tied for the most) of any college program since 1988. Finding that the Wildcats are the 11th most effective at getting kids drafted is surprising. For a brief comparison, within the scope of Emory’s project, Arizona has recruited the second most four- and five-star players (23). UCLA took the top spot (26) while the Huskies were third (20).
Equipped with that, two things become evident:
- It makes sense that the schools bringing in the most highly rated prospects have produced the most NBA picks
- Arizona must suck at developing talent and/or evaluating it (along with Rivals).
The first point here is sort of a numbers game, similar to the aforementioned Big East thought. Each of UCLA, Washington, and Arizona indeed had the most players drafted since 2002. USC, our second most efficient school, had the fourth most draftees. Bring in better players and they’re likely to get drafted. Sweet.
The second point, however, allows us to see more clearly how Arizona rated at the tail end of this study. They gathered up a ton of talent but it didn’t seem to go anywhere (except perhaps Europe). In fact, from 2002-2013, Arizona failed to make even one Final Four. A feat they’d accomplished four times in the 14 years prior. UCLA attended three. Worth noting, in Arizona’s defense, is the fact that over a critical four-year span (2006-2010) overlapping this study’s data range, Arizona had four different head coaches. They subsequently had little continuity to player development and recruiting.
Nevertheless, Arizona didn’t get many of its kids into the league.
So what did the Husky and Trojan staffs recognize that perhaps others didn’t? How’d they effectively place their players in NBA jobs? These aren’t the first two schools that come to mind when thinking about the Pac-12 and the NBA but that’s how it shook out. Something has made them unique within the context of this evaluation. What?
Recruiting is a natural starting point to understand their success. And seeing as how Washington “won” I began in Seattle.
In the first 30 years of the McDonald’s All-American game, only three Seattle prep stars were burger all-stars. Since 2004, however, there have been nine such heralded players. The area, despite losing their Sonics, has produced oodles of basketball talent. In examining the number of NBA players from Seattle (and we’ll use the greater Seattle area here) there are 28 such players. We again find ourselves staring at summarized data but for the sake of context, those 28 NBA players are more than the total number of NBA players produced by the States of Arizona and Colorado…combined.
Indeed the Emerald City has produced and that would seem convenient for the local college, wouldn’t it? As mentioned, there have been nine McDonald’s All-Americans from the Seattle area since 2004. Four of them stayed to play at HecEd. And if you bothered to read the previously linked Sports Illustrated article (linked again for your convenience) you’d have learned that there is a supportive culture surrounding prep basketball in Seattle. Those who make it return to help those trying to make it. Such nurturing could get a kid to stick around.
And so they have.
Of the nine players drafted out of Washington since 2002, six of them were from Seattle. Additionally, one of the picks was from Portland a convenient two-ish hours away and a city devoid a college team. So if you’re counting, 77% of the players drafted out of the University of Washington have been local kids. You think that proximity has something to do with talent evaluation? Or how about relationship building, trust, familiarity, comfort, ease-of-transition, and everything else that pertains to the success of a young man?
As for USC, half of the group drafted out of the Galen Center (and the Sports Arena until 2006) were LA locals. To drop more summarized data on you, there are 92 NBA players from Los Angeles; which doesn’t include the greater LA areas of Long Beach (13), Inglewood (9), Compton (8), or Hollywood (5).

California Love.
And perhaps adding fodder to this localization fire would be USC’s coaching turnover during the 2002-13 time period. There have been three different men in charge; which doesn’t include the two interims who led for brief spells during the 2004-05 and 2012-13 seasons. They’ve also endured NCAA sanctions. Little surrounding the Trojan program would suggest developmental success. Remember when we blamed some of Arizona’s efficiency struggles on their coaching gaffes? USC suffered/incurred similar yet still managed to efficiently get kids selected. Local ones at that.
Which of course begs intrigue into Westwood. The other school in Los Angeles of basketball note – UCLA – finished fifth in the efficiency rankings. They too had access to LA’s finest and managed to get eleven of them snatched up by NBA teams. During the greatest stretch of UCLA basketball since the Wooden era (Howland’s three straight Final Fours) he was rolling out rosters packed with Angelinos: Afflalo, Shipp, Collison, Farmar, Roll, Mata-Real, Westbrook, Bozeman, Hollins. These were kids who grew up on UCLA. And then nine of them went League. The Bruins had nine locals drafted amongst their eleven draftees, 82%. A number that parallels that of Washington’s local draft rate (77%).
(Fun fact break: UW and UCLA have also combined to win six conference titles since 2002)
Returning to the draft, over the same stretch, Cal developed four recruits into NBA-level talents; three of whom were from the Bay Area. Cal was the third most efficient per Emory. Need more? Here is a list of Arizona natives who became Wildcats since 1984: Sean Elliot, Mike Bibby, Richard Jefferson, Channing Frye, Jerryd Bayless. All lottery picks. As it were, All-American, Nick Johnson, will likely be the first Arizona raised Arizona Wildcat to not be a lottery pick. Nevertheless, Johnson received a call from Sean Miller in April of 2009 expressing his interest in his talents. It was Sean Miller’s first day on the Arizona job.
This is not to say that collecting local talent is a one-way pass to collegiate success and subsequent NBA paychecks. Certainly not as recruiting becomes increasingly national and international. Both Oregon State and Washington State have found success recruiting in Australia (Gary Bennett and Saint Mary’s, too). Of course both WSU and OSU just fired their coaches in the past two months so there’s that. Though also worth noting is that Ben Howland’s burning of LA recruiting bridges ultimately cost him his LA job.
The ultimate takeaway from this study might boil down to the basic Real Estate tenant of location, location, location. After all, home is where the heart is. And if your heart is set on the NBA, it would seem your best (most efficient) means of getting there would be staying right in your own backyard.